What are keywords?
Keywords are words or key phrases entered by users into search engine to find out what they are looking for on the internet. These are added to web page content in order to improve rankings on search engines.
In search engine optimization it’s needed to discover the right keywords used by many people. It helps you to find the right words people use when looking for the information for you to optimize your website and appear in the search results.
With the use of some tools available online (free and paid) these keywords are uncovered through keyword research.
What is keyword research?
It is an SEO practice of finding, analyzing and using the phrases people use to search on the Internet. This is the best way to reach more people with your web page content.
The best people who can do keyword research are the SEO specialist.
HOW to do keyword research?
Keyword research is usually the first step of SEO because this is the guide that will help you with in optimizing any website. Once you understand the basics and learn some strategies in keyword research, then you’re good to go.
So, you need keyword research for your new niche, new content ideas and optimizing your existing content.
SEO Specialists are the best people who can do keyword research.
Here are the three-step process for targeting keywords
- Identify keyword opportunities. Before you can target anything you need to determine keyword phrases are likely to bring in relevant traffic.
- Narrow down you topic.
- Write and optimize your post.
Therefore, without keywords to start with, Search Engine Optimization is unattainable. It is the key to every website’s ranking.
So if you have other questions with keyword research, just leave a comment below or contact us and we will be glad to answer you.