What is Search Engine Optimization (SEO)?
Search Engine Optimization is anything done to increase and improve the quantity and quality of traffic to your website through organic search engine results pages (SERPs). SEO will make a website visible which means more traffic and more opportunities to convert prospects into customers.
In this digital world days, everything is on the Internet and everyone uses the Internet. Thus, creating a website or having a website is not enough because we need to optimize the webpages for it to be seen. We have to find ways how we will rank on search engines and that is through SEO. As a result, the higher traffic we get, the better for our business to rank high.
Check the image below and see what comprises SEO that are really relevant to website ranking.
Three Stages of Search Engine’s work:
Crawling is the process in which a search engine uses web crawlers to find out the webpages on the World Wide Web. Then, stores the information in databases for an index.
Indexing is the process of adding web pages into Google search. Google will crawl and index your pages. It depends upon the meta tag you used (index or No-index). The process of indexing is continuous because crawlers keep visiting pages to find out new data.
Retrieval is the final stage in which the search engine provides the most useful and relevant answers in response to a search query submitted by the user.
So, everything on the web pages that have been crawled will be indexed. As a result, search engine will provide you the results that it thinks are the best.
If you need help with your website’s SEO, just send a message to House of SOE for a site audit and we’ll do the rest.
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